RICHARD HORWOOD

MY APPROACH TO HELPING BUSINESSES

You're the expert about what you do. About your product, your market, your competitive insights. You don't need me - or anyone else - to second guess you. 


But none of us can be an expert about every aspect of our business. And when you're facing a new challenge, it makes sense to tap into someone else's hard-earned expertise and experience.


Maybe you need help managing forceful or creative colleagues, or dealing with investors and other stakeholders, or navigating unexpected set-backs, or re-imagining strategies that haven't worked out as planned. That's where I come in, with some 25 years of senior management experience in media and technology businesses, after an earlier career in law and corporate finance. 

I can be as hands-on as needed.  But here's what I typically do when I start with a business that calls me in:


  • First, I listen and learn. I meet with the individuals in the business to understand what they do and how they feel about it. Obviously starting with the business leaders, but also those they lead. I look at the numbers and business plans. I review the products and services, and how they are developed, made and sold. I find out what customers and partners think. I respect confidences. 

  • Second, I question. I ask about the way things are being done and why. I probe business practices, routes to market, product development processes, the approach to sales and business development, management structures, and financial and corporate administration. 

  • Third, I consider the result of all this against my own experience, and that of other experts where appropriate. 

  • Fourth, I sit down with the business leaders and their investors and talk it through. I don't assume I've got it all right first time. 

  • Fifth, I produce a plan, with short and longer term actions, responsibilities and measurable goals, and agree that plan with the business leaders and investors. For PE investors, one of those goals will inevitably be a profitable exit. 

  • And then, if required, I lead the implementation of that plan. I take hard decisions firmly, explaining why, taking the team along with me. Without bluster, and always with good humour. I communicate the goals and strategy clearly, internally and externally. 

  • As we progress, I keep checking outcomes against the plan and expectations, and adjust as necessary. 

It's not rocket science. But it's based on my wide experience of working in a variety of media and technology businesses with different challenges and opportunities.


Whether it's migrating from print to digital, from broadcast to on-demand, from fixed to mobile, from display to search, from subscription to micropayments, from desktop to cloud, and everything in between or as yet unimagined, these sectors are fast-moving and driven by innovation and creativity in a way less pronounced in other industries. They - and the people working in them - take a particular kind of expertise to manage, and I've spent most of my working life developing it. 

Click here for more on my experience.

 

+44 (0)203 856 8500

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©2020, RICHARD HORWOOD